Abstract
Corporate ethics programs can be designed with different orientations. The literature distinguishes rules-based (or compliance-based) and values-based (or integrity-based) programs. Compliance-based programs are detailed formal rules whose motivational force comes from the rewards and penalties associated with such rules. Integrity-based programs focus on principles, whose motivational force comes from self-control. This paper develops a third approach, which is less concerned with outcomes, rules, values, and principles and is more concerned with the cultivation of the excellences that make employees choose (and be) better.
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