Abstract
The aim of this study is to examine the factors influencing consumers’ intentions to use drone food delivery services drawing on four theories, namely the theory of planned behaviour, norm activation theory, technology acceptance model, and perceived risk theory. 305 survey data are collected in Malaysia and analysed using partial least squares structural equation modelling. The findings show that attitudes, perceived behavioural control, and personal norms are significant predictors of intentions. Furthermore, ascribed responsibility and awareness of consequences significantly predict personal norms. Additionally, perceived ease of use, perceived usefulness, and psychological risk are also predictors of attitudes.
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