Abstract

SummaryMore environmentally sensitive management of farmland and forestry is needed in Europe in response to increasing public demand and to meet the requirements of EU legislation for example on biodiversity. However, the provision of environmental and social public goods from farmland and forestry is not increasing at the required pace. A step change in approach is required: the opportunity could be provided by the current debate on adopting a more performance focussed model of the Common Agricultural Policy. Current policy mechanisms, including regulation and a range of incentives to individual farmers, meet part of the need but are not sufficient. Detailed analysis of 34 cases across the EU has convinced us that a new approach based on greater engagement with a wider range of key actors through collective actions could have greater ambition. It could aim for greater scale, longevity and coherence of action across a territory or along a supply chain. Building trust and establishing the right form of governance for highly diverse networks and types of cooperation is vital. Commercial actors in the supply chain could play a larger role. Links between flexible and extended forms of policy support, including for new initiatives, multi‐stakeholder partnerships and projects and for facilitators, will be needed.

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