Towards a socially situated rumouring: Historical and critical perspectives of rumour transmission

Abstract

AbstractRumours are an ubiquitous feature of people's social life and one of the oldest topics in social psychology. Rumours, which tend to spread during crisis situations, allow people to mitigate unpleasant feelings and construct a meaning of the surrounding world. Rumour transmission has been associated with a number of specific individual (e.g., anxiety, personal involvement) and situational (e.g., ambiguity, uncertainty) characteristics and studied with the serial reproduction paradigm (Allport & Postman, 1947) in laboratory settings. The main criticism of rumour research has been its focus on primarily individual‐level analyses in an attempt to explain a social phenomenon. Furthermore, the classic serial reproduction paradigm tends to omit the essential properties of interpersonal interactions and communication processes. Despite the recent and rapidly growing trend of social network methods in social and behavioural sciences, rumour research could also include a finer analysis of individuals' social characteristics and the related complexity of real‐life communication processes. Therefore, the integration of a socially situated approach to rumour transmission might be especially relevant for rumour research and promising for the study of other social phenomena by extension.