Abstract

A growing trend in industrial software engineering is that new software products and information services are developed under conditions of notable uncertainty. This is especially visible in startup enterprises which aim at new kinds of products and services in rapidly changing social web, where potential customers can quickly adopt new behavior. Special characteristics of the startups are lack of resources and funds, and start-ups may need to change direction fast. All these affect the software engineering practices used in the start-ups.Unfortunately almost 90 percent of all start-ups fail. There are probably indefinite numbers of reasons why start-ups fail. Failure might be caused by wrongly chosen software engineering practices or inconsiderate decision making. While there is no recipe for success, we argue that good practices that can help on the way to success can be identified from successful start-ups. In this paper, we present three central patterns that could help start-ups to be successful and grow. The three patters presented in the paper are a part of larger set of patterns which was mined from successful start-ups in Finland and Switzerland.

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