Towards a Paradigm Shift with Neuro-Entrepreneurship Education: a Lesson for the Developing Asian Nations

Abstract

The field of neuro-entrepreneurship explores the specific characteristics that drive entrepreneurs' decisions and contribute to their success. Recent advancements in neuroscience offer a new way to understand how entrepreneurs think and behave. This understanding has led to a shift in entrepreneurial education, with a focus on integrating neuroscientific techniques. However, research in neuro-entrepreneurship is still fragmented, and there is a lack of comprehensive literature reviews. We are presenting a thorough review to address this gap and emphasize the urgent need for developing countries in South and South East Asia to incorporate neuroscientific techniques into entrepreneurial education, starting from the school level. The current entrepreneurial education in Sri Lanka suppresses the innovation and creativity of aspiring entrepreneurs, leading to a high demand for traditional practices. Integrating neuroscientific techniques into entrepreneurial education at all levels can help foster successful and productive entrepreneurs. This also emphasizes how experiments and neuroscientific techniques can improve entrepreneurial theories. This calls for a significant change in entrepreneurship education, aiming to cultivate a comprehensive entrepreneurial mindset in developing Asian nations.