Abstract
This paper reviews a variety of the definitions which have been given to the term ‘ecotourism’, and presents them as a continuum where, at one pole, all tourism can be viewed as ecotourism and, at the other, no tourism can be viewed as ecotourism. Examples of ecotourism definitions are then classified according to their position along this continuum. As a result of this classification it is suggested that it is desirable to implement management strategies which attempt to shift the ‘ecotourist experience’ from simple enjoyment and satisfaction through stages of greater understanding, attitude change and finally more environmentally responsible behaviour. A model which displays this shift is offered and a series of indicators which can be used to measure the transition are suggested.
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