Abstract

With the availability of a large amount of user-generated online data, discovering users’ sequential behaviour has become an integral part of a Sequential Recommender System (SRS). Combining the recent observed items (i.e., short-term preferences) with prior interacted items (i.e., long-term preferences) has gained increasing attention in recent years. However, the existing methods mostly assume that all the adjacent items in a sequence are highly dependent, which may not be practical in real-world scenarios due to the uncertainty of customers’ shopping behaviours. A user-item interaction sequence may contain some irrelevant items which may in turn lead to false dependencies between items. Moreover, current studies usually assign a static representation to each item when modeling a user’s long-term preferences. Therefore, they cannot differentiate the contributions of the items. Specifically, these two types of users’ preferences have been separately modeled and then linearly combined, which may fail to model complicated user-item interactions. In order to overcome the above mentioned problems, we propose a novel Deep Attention-based Sequential (DAS) model. DAS consists of three different blocks, $(i)$ an embedding block: which embeds users and items into low-dimensional spaces; $(ii)$ an attention block: which aims to discriminatively learn dependencies among items in both users’ long-term and short-term item sets; and $(iii)$ a fully-connected block : which first learns a mixture of users’ preferences representation through a nonlinear way and then combines it with users’ embeddings to have a personalized recommendation. Extensive experiments demonstrate the superiority of our proposed model compared to the state-of-the-art approaches in SRSs.

Highlights

  • With the rapid growth of online platforms, many companies have started building their e-commerce websites and smartphone applications to encourage their customers to keep interacting with products and services

  • In order to handle the problem of user-item interaction sequences with noise in long- and short-term item sets, we propose a novel Deep Attention-based Sequential recommender system (DAS)

  • DAS consists of three different blocks: (i) an embedding block: in this block, we aim to take raw user-item and item-item interactions as inputs and embed them into low-dimensional spaces; (ii) an attention block: here, we use two attention networks to differentiate the importance of each item in both long- and short-term users’ preferences

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Summary

Introduction

With the rapid growth of online platforms, many companies have started building their e-commerce websites and smartphone applications to encourage their customers to keep interacting with products and services. These platforms can be extremely helpful for users to narrow down their options, while a huge amount of interaction information can be generated. Around 62 million trips with Uber have been recorded in July 2016 [1]. By analyzing the huge amount of information about users’ historical sequential behaviour, Sequential Recommender Systems (SRSs) can predict the interacted items This can help users, with their decision-making process as well as increasing business profits for companies. The associate editor coordinating the review of this manuscript and approving it for publication was Yongming Li . 1https://www.uber.com/au/en/

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