Abstract

This chapter seeks to overcome the one-sided emphasis on materiality at the expense of discursivity that plagues much work in critical international political economy (IPE). It does so by introducing the concept of cultural political economy (hereafter CPE) in an effort to avoid both the tendency towards soft economic and/or political sociology, in which the material specificity of economic and political categories is dissolved into a generic concern with the social or cultural, and the tendency towards hard political economy, in which economic and political categories are reified and their social construction and contingency are ignored (cf. Sayer 1998). Insofar as it emerged in part through critical engagement with structuralism, our approach can certainly be described as poststructuralist. However, because it is inspired by classical political economy and Gramsci’s work on hegemony, it could also be described as prestructuralist. Thus, while we affirm the importance of neo-Gramscian contributions to IPE, we also criticize them for failing to exploit fully Gramsci’s account of the coconstitution and coevolution of the material and the discursive. We also argue that this is best achieved through a combination of critical semiotic analysis and the critique of political economy in an approach that insists that both time and institutions matter to the overall dynamic of hegemonic struggles.

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