Abstract
This study determines the e-satisfaction perception of cashless transactions by Filipinos in Thailand and the Philippines during the COVID-19 pandemic. The variables of interest include speed, ease, security and trust. Data was collected from a sample of 264 cashless transaction users using an adopted survey form. The study reveals that millennials and Gen Z are the two highest users of cashless transactions, while more women than men availed of these transactions. We recommend sustainable market segmentation and sustainable planning to uphold cashless transaction users' satisfaction levels. The Philippine and Thailand governments would do well to initiate cashless transaction literacy programmes, to enable improved financial and social well-being.
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