Toward the Quality of the Quantity: Role of Sequential Exploratory Research Design for New Field Scholars

Suad Abedallah Dukhaykh Ph.D

doi:10.33642/ijbass.v6n7p8

Abstract

In management literature, qualitative research has received limited attention. Many scholars undermine the importance of qualitative research as a method that lacks generalizability and objectivity. This paper argues that qualitative research promotes the development of compelling and rigorous and field research only if it is followed by quantitative research to confirm the findings on a large population. I delineate that qualitative research using grounded theory that followed by a quantitative approach is crucial when the state of prior work is nascent and there is no prior work on the construct and process under investigation and it is the optimal research design for new field scholars. I discuss the implications of the sequential exploratory research design for educating new field researchers.

Highlights

“There’s no such thing as qualitative data
This classification clearly research is relevant in the context of applied and illustrates that the researcher may choose between data multidisciplinary research and is supported by the philosophical integration and collection to take place concurrently or tradition of pragmatism (Cameron,2009)
While positivist philosophy is traditionally associated with quantitative methods, social interpretivism is used to guide qualitative research

Summary

Saudi Arabia

Many scholars undermine the importance of qualitative research as a method that lacks generalizability and objectivity. This paper argues that qualitative research promotes the development of compelling and rigorous and field research only if it is followed by quantitative research to confirm the findings on a large population. I delineate that qualitative research using grounded theory that followed by a quantitative approach is crucial when the state of prior work is nascent and there is no prior work on the construct and process under investigation and it is the optimal research design for new field scholars. I discuss the implications of the sequential exploratory research design for educating new field researchers

Introduction

The development of grounded theory is attributed to

Each of these distinct methodologies is an extension of the

My findings from my qualitative study I conducted