Toward the Economy of Pedestrian Movement in Czech and Slovak Shopping Malls

Abstract

This article examines changes in shopping behavior in two postcommunist countries, the Czech Republic and Slovakia, by replicating Bitgood and Dukes's study of pedestrian choice point behavior. It also extends the former study by applying the methodology to a different type of intersection and subjecting the results to a random resampling statistical test. A survey conducted via naturalistic observation in selected Czech and Slovak shopping malls is presented. Is the movement of shoppers disorganized and unplanned, or is there a tendency to use the principles of the economy of movement, which suggests that pedestrians tend to move in a way involving the least number of steps? A randomization resampling test with 100,000 samples was performed on the data obtained in shopping malls. It can be concluded that pedestrians tend to avoid unnecessary steps by economizing their trajectories ( t = 11.34, p = .00013). The results, thus, show that a qualitative change occurred in the shopping behavior of Czech and Slovak shoppers (as compared with year 2002), and there is an obvious tendency to minimize the total distance in correspondence with the principles of the economy of movement.