Abstract
Through the analysis of consumers’ attitude (ATT) and purchase intention (PI) toward parent-child smart clothing, this research reversely derives and extracts the design elements of this type of clothing. This research expands the category of Technology Acceptance Model (TAM) with clothing design attribute. Based on perceived usefulness (PU), perceived ease of use (PE) and perceived performance risk (PR), functionality (FUN), aesthetic (AES) and compatibility (COM) of clothing are added to analyze the factors affecting consumers’ ATT and PI toward parent-child smart clothing. A total of 372 volunteers participated in the test, and the results show that COM has a significant positive influence on PU, PE and PR. PU and FUN have a positive influence on purchase ATT and PI. PE positively affects PU and positively affects purchase ATT. PE positively affects PU and positively affects purchase ATT.AES positively influences purchase ATT but has little impact on PI. PR negatively influences both purchase ATT and PI but have little impact on PI. This research confirms the significance of multi-dimensional features of smart parent-child clothing, extracts and preliminarily establishes the framework model of design evaluation elements. And the results are helpful to the product design and development of parent-child smart clothing in the future.
Highlights
With the continuous development of information technology, the intelligence of mobile devices has become a general trend of future communication development.[1]
This study extends on the basis of the Technology Acceptance Model (TAM), studies the factors influencing consumers’ ATT and purchase intention (PI), reversely derives and extracts the design elements of this type of clothing, and provides a reference for the future development of related products
This study extends the theoretical analysis scope of TAM, adds functionality (FUN), aesthetic (AES), and compatibility (COM) of the clothing based on perceived usefulness (PU), perceived ease of use (PE), and performance risk (PR), and analyzes factors affecting consumers’ ATT and PI toward parent-child smart clothing
Summary
With the continuous development of information technology, the intelligence of mobile devices has become a general trend of future communication development.[1] Among them, the smart clothing market will grow at a compound annual growth rate of 26.2% in 2020–2024 and is expected to reach 4 billion US dollars in 2024.2 smart clothing has good prospects and functions, it is still in the early stage of commercialization, and consumers’ acceptability of it is still highly uncertain. The reason to choose parent-child smart clothing as the research carrier is that with the rapid development of science and technology, consumers’ demand for clothing tends to be more personalized, aesthetic, and emotional, in particular, it starts to pursue the integration of scientific and technological elements. As a representative of concept clothing and fashion lifestyle, parent-child clothing
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