Abstract

The consolidation of the manga market signified by the emergence of gafotaku1 readers and the current popularity of the national graphic novel are two parallel streams within the comics industry in Spain which are only now beginning to overlap. The worldwide shift from comics to books began in the late 1980s with the development of the graphic novel. In recent years, this trend has culminated in a surge of popularity in Spain. New works receive acclaim and critical review in newspapers and other publications, while alternative “avant-garde” manga titles join these graphic novels on the shelves of major bookstores.

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