Abstract
Tthis study adopts expert interview to and evaluate interdependencies among evaluation criteria by using analytic network process (ANP) within a zero-one goal programming (ZOGP) model. The results indicate the integration of ANP and ZOGP do provide an effective tool to maximize the efficiency of SMS in promoting marketing performance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
