Abstract
Membership in voluntary associations and participation in adult education programmes have long been recognized by researchers in the fields of adult education and sociology as closely related forms of participatory behaviour. This inquiry realizes the potential of this relationship for the study of participation in adult education programmes through the reformulation of a sociological construct called personal influence. It is argued that personal influence in the form of face‐to‐face contact with primary and secondary influentials is at the heart of recruitment strategies targeted at adults, is often an important component of an adult's decision to participate in formally organized learning activities, and may play a critical role in retention and instruction of the adult learner. Secondary analysis of research on voluntary associations, social movement organizations, and adult education programmes, together with data on two populations of adult learners from ar ongoing large scale study of Adult Basic Education participants, underscores the importance of personal influence for explaining the entire range of participatory action and interaction.
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