Abstract
Although organizational routines have attracted increasing attention in strategy and organization research, they have received surprisingly limited attention in competitive dynamics scholarship. Our essay seeks to advance a routine-based view of interfirm rivalry by bridging the competitive dynamics and routine literatures. We put forward a conceptual model of the routine-based view of interfirm rivalry that is centered on “competitive action routines.” The model clarifies the roles that managers play in driving a firm’s competitive behavior, challenges the assumption of routine-based rigidity in competitive behavior, and adds nuance to our understanding of managerial cognition in competitive dynamics. Moreover, the routine-based view offers new insights regarding the awareness-motivation-capability framework, and amplifies previous calls to broaden the methodological repertoire of competitive dynamics research.
Highlights
Imagine entering an organization to observe the activities that are connected with competitive behavior
We have sought to advance the conversation in the competitive dynamics scholarship through the rich literature on organizational routines
In addition to routine scholarship enriching competitive dynamics research, competitive dynamics research may offer a context to enhance our understanding of routine dynamics and a lens to examine how routine dynamics shape strategic outcomes
Summary
Imagine entering an organization to observe the activities that are connected with competitive behavior. We argue that competitive dynamics research should develop a deeper understanding of the role of competitive action routines in interfirm rivalry. Competitive action routine-based view of interfirm rivalry
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