Abstract
Phenomenology understands communication as a dyadic encounter and considers language theprimary medium of this meaning-making experience. Considerationsfor visual communication theory include extending the idea of dialogue to a pictorially mediated encounter between makers and beholders not present to each other as well as recognizing the role of pictorial codes in describing the meaning making practices of production (encoding) and interpretation (decoding). Examples of encoding studies illustrate how creators and receivers are available to each other through the discursive pictorial structure of a mediated text. Our reliance on a linguistic code to apprehend this pictorially coded semiotic activity remains a challenge.
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