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Abstract
Nowadays, more and more business organizations are encouraged to find ways to produce high-quality products that are offered to users for their temporary enjoyment and then redistributed or sent to the next user pending. This is done without being conditioned to believe that we need to own something, use it for certain functions for a limited amount of time, and then throw it away. Toys are a perfect candidate for this approach. Given the lack of case studies explaining how companies can design and implement a circular economy in practice, especially in the toy industry, this study aimed to develop a case study based on Evertoys, a start-up operating in Romania, which is a country where the circular economy is only in an infancy phase. This study’s objective was to analyze this business model from the circular economy perspective. Regarding the methodology, the work followed the research strategy of the case study, which was developed by analyzing the opportunities and challenges of this toy-as-a-service model and taking into consideration the components of the Business Model Canvas. Our findings indicated the presence of driving factors, as well as barriers, in the implementation of circular economy practices.
Highlights
The circular economy has gained increasing attention among academia, governments, and practitioners because it has an important role in sustainable business management.The concept is defined as “an economic system that targets zero waste and pollution throughout materials lifecycles, from environment extraction to industrial transformation, and to final consumers, applying to all involved ecosystems” [1] (p. 10) or as “a new model of economic development that promotes the maximum reuse/recycling of materials, goods, and components to decrease waste generation to the largest possible extent” [2] (p. 12).The transition from a linear economy toward a circular economy is a complex process with economic, environmental, and social impacts [3]
The implementation can be measured by the Index of National Circularity (INC) [4], which is based on three pillars of sustainable development, depicted by investments and eco-efficiency, employment, innovation, waste, and material use
The purpose of this article is to present the particularities of the circular economy in the case of a specific field, and for this, a case study based on an innovative business model for the Romanian market was used
Summary
The circular economy has gained increasing attention among academia, governments, and practitioners because it has an important role in sustainable business management.The concept is defined as “an economic system that targets zero waste and pollution throughout materials lifecycles, from environment extraction to industrial transformation, and to final consumers, applying to all involved ecosystems” [1] (p. 10) or as “a new model of economic development that promotes the maximum reuse/recycling of materials, goods, and components to decrease waste generation to the largest possible extent” [2] (p. 12).The transition from a linear economy toward a circular economy is a complex process with economic, environmental, and social impacts [3]. The circular economy has gained increasing attention among academia, governments, and practitioners because it has an important role in sustainable business management. 10) or as “a new model of economic development that promotes the maximum reuse/recycling of materials, goods, and components to decrease waste generation to the largest possible extent” [2] The circular economy leads to rising investments, GPD, and productivity, along with reducing waste and improving recycling and reusing materials. The implementation can be measured by the Index of National Circularity (INC) [4], which is based on three pillars of sustainable development (economic, social, and environmental), depicted by investments and eco-efficiency, employment, innovation, waste, and material use. You may decline to answer any question or stop the interview at any time and for any reason
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