Abstract
Based on the additional Functioning Tourism System (FTS) model of Gunn (Gunn, 1988; Gunn & Var, 2002; Herrin, 2015; Huyen, 2020), the concepts of service quality and tourist satisfaction, this study proposes a model to assess tourists’ satisfaction on service quality at the cultural heritage tourist destinations. The research model includes the following factors: Cuisine service, Entertainment service, Accommodation service, Transportation service, Cultural heritage knowledge service and Heritage characteristics. The study used a quantitative research method with a sample of 400 responses from domestic and international tourists. The research results show that the overall level of tourists’ satisfaction about the tourist destination as well as the quality of cultural heritage tourism services in the Van Mieu - Quoc Tu Giam heritage site is good. The most satisfied tourists are the nature and characteristics of the Van Mieu - Quoc Tu Giam, followed by the cuisine service factor at this heritage site, then the cultural heritage knowledge service about the Van Mieu - Quoc Tu Giam, accommodation service and entertainment service and finally transportation service.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
