TOURISTS SATISFACTION LEVEL ANALYSIS OF BASIC TOURISM FACILITIES: A STUDY IN HILL REGION OF HIMACHAL PRADESH

Abstract

In Himachal Pradesh, the tourism industry is booming and supports both domestic and international travel in order to improve peoples quality of life and satiate their need for knowledge. Although the public sector has been essential in providing infrastructure, either directly or through Public Private Partnership (PPP) form, the travel and tourism sector is mostly one of private sector service providers. It is a multi-sectoral company that stands out for the variety of services the vendors provide. In the manufacturing industry, where both the supply chain and the finished product are equally important, it is quite analogous. Only a few examples include airlines, ground transportation, hotels, essential infrastructure, and other related sectors. Therefore, it is impossible to achieve the expansion of tourism until all the issues pertaining to the pertinent sectors are simultaneously addressed. The State has a wealth of scenic, natural, and cultural features to offer travellers. Himachal is enticing because of its snow-capped mountains, sparkling rivers, serene surroundings, great climate, and peaceful way of life. The state is rich in tribal culture, dialects, folklore, attire, and cuisine, particularly Himachal cuisine, in addition to its abundance of natural beauty. The State is equipped to draw visitors from a variety of demographics. However, improving accessibility and focusing on the right potential markets require infrastructure.