Tourists' perception of beach litter and willingness to participate in beach clean-up

Abstract

While tourists contribute to and suffer the consequences of beach litter, studies on beach clean-up exercises have mostly neglected them and overly focused on resident beach goers. Based on a sample of 685 international tourists in Ghana, this paper examines the perception of international tourists on beach litter and the determinants of their willingness to participate in beach clean-up as an experiential activity during their visits to Ghanaian beaches. The findings reveal that international tourists have negative perceptions of beach litter, constructed along four domains, namely health, recreational activity participation, aesthetic, and coastal environment. Further, sex, age, educational attainment, continent of origin, travel party status, environmental value, and perception of beach litter significantly influence the willingness of the tourists to participate in beach clean-ups. The implications of these findings in the context of beach litter management at coastal resorts and destinations are discussed.