Abstract
ABSTRACT While airport shopping has garnered extensive attention in the literature, the significance of integrating luxury stores within airport environments remains an underexplored facet. In this qualitative study, grounded in established theories of luxury behavior and airport management, we delve into the perceptions of tourists regarding the presence of luxury stores in airports. Drawing on in-depth interviews, we demonstrate that tourists’ favorable reception of luxury stores can be connected to the idea of making luxury more accessible. Our findings also suggest how luxury shopping enhances the overall passenger experience and contributes to the reinforcing of the airport's reputation. This study adds theoretical and empirical depth to the discourse on airport retail, shedding light on the nuanced interplay between luxury commerce, tourist perception, and airport management practices.
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