Tourist well-being, experience and behaviours: a positive psychological perspective

Abstract

Tourism and travel play a significant role in helping people prioritize their physical, social and psychological well-being in their lives. Well-being outcomes also play a significant role in the tourism industry and can influence tourist's revisit intentions and destination attachment. However, despite the growing interest and research on positive psychology and tourist well-being studies, the research in this area remains fragmented. This chapter draws upon the positive psychology literature and discusses the relationship between tourism well-being and marketing. Practical strategies are proposed including suggesting that tourist well-being can be utilised as a tourism product resource to generate optimal outcomes for tourism marketers and managers as well as supporting the sustainability of the tourism industry by enhancing behavioural intentions and destination attachment.