Tourist persuasion and crime prevention

Abstract

Evaluations of crime prevention (CP) campaigns traditionally focus on the extent to which there is a reduction in crime or the increased performance of target behaviour, at the expense of examinations of the persuasiveness of their messages particularly for tourists. Drawing on persuasion and mindfulness theories and Fogg’s Behaviour and the Elaboration Likelihood Models, this article addresses this lacuna by proposing an integrative conceptual framework for the design and assessment of the persuasiveness of CP messages, targeted at tourists. Theoretically, this article contributes to enhanced understanding of tourists’ responses and the factors influencing these to CP messages. Practically, it sheds light on how the design of these messages may be more persuasive.