Tourist Perception and Satisfaction on Food and Environment in Nusa Dua Tourism Area

Dewa Made Suria Antara,Ni Gst Nym Suci Murni,Ni Nyoman Triyuni

doi:10.31940/soshum.v8i1.755

Abstract

The tourism industry is strongly influenced by the perception and satisfaction of tourists towards a destination. Perception is considered in conjunction with dynamic tourist expectations and perceptions. They are changing, so it is important to measure the tourist perception routinely. Perception is used as a base by travellers for assessing the quality of services rendered to them. This study aims at assessing the perception of tourists to some of the attributes of the Nusa Dua Tourism area and measuring tourist satisfaction against some of these attributes. The attributes to be measured are: environment and food. This research is a quantitative research. It employs questionnaires to collect data. Data were collected from 280 respondents who were selected through random sampling. The descriptive statistics (frequency, percentage, and average) and Importance-Performance Analysis (IPA) are employed to determine the perception and satisfaction of tourists towards the attributes of environmental and food at the Nusa Dua Tourism area. The result showed that Nusa Dua area management had provided excellent service to the two attributes and had considered them as important components in delivering satisfaction with their visit in Nusa Dua tourism area. The findings, from a marketing perspective is as a basis for the management of the Nusa Dua Tourism area in making policies for the improvement of the region, especially in meeting the tourists’ perception and satisfaction.

Highlights

Master Plan of Tourism in 1971 (SCETO) has determined the center of Bali tourism development in three areas namely Nusa Dua, Sanur and Kuta
RESEARCH METHODOLOGY Research carried out is a quantitative research with a research design that is conducting a survey of tourists who stay and visit in Nusa Dua tourism area
The questionnaire used to measure the perception of tourists on the environment and food in Nusa Dua Tourism Area

Summary

Introduction

Master Plan of Tourism in 1971 (SCETO) has determined the center of Bali tourism development in three areas namely Nusa Dua, Sanur and Kuta. The area of tourism is experiencing rapid growth, it needs to be done regularly measuring the perception and satisfaction of tourists to the utilization of services provided by this region. The analysis needs to be carried out as inputs for development and improvement in relation to the provision of services for tourists, to boost visit growth and boost the region's competitiveness of other growing tourism areas around the region, including adopting environmental issues used to attract tourists (Murni, 2014). Competition between regions in providing services needed by tourists every year more competitive along with the growing growth and increasing the quantity and quality of services provided by various tourist areas in Bali and in line with the growth of targets and the number of foreign tourists visiting Bali, as well as the economic sustainability becomes the focal point of all activities under the guise of the environment (Murni, 2017). The number of foreign tourist arrivals to Bali in 2016 was 4,927,937 (BPS Bali, 2016), increasing from the previous year

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Conclusion