Tourist Itineraries, Food, and Rural Development: A Critical Understanding of Rural Policy Performance in Northeast Italy

Abstract

The tourist itinerary concept refers to initiatives combining activities/attractions under a theme and stimulating business opportunities by developing products and services, in accordance with the cultural context and the interaction with the territory. Rural Development Policy serves as example. While not intended to promote tourism directly, it encourages the creation/rediscovery of tourist itineraries, including those that are food-related. We undertook a case study in northeastern Italy. Using a mixed research method, we aimed to appreciate the role played, within the EU Rural Development Programme of the Veneto region, by tourism and the tourist itinerary as a tool for territorial and traditional foods valorisation. Our first objective was to identify the correlations between the choice of certain types of tourism interventions and the territorial characterization by tourism. Through a correspondence statistical analysis, two analyses on the funding beneficiaries were carried out in particular on the period 2014–2020, depending on whether the issuing organization was the Veneto Region or a Local Action Group. The types of intervention on information and infrastructures for tourism, as well as on the redevelopment of cultural heritage, emerged of interest, in particular to public entities. Focusing on the LEADER areas, we examined, through semi-structured interviews, critical issues associated with the implementation of the Policy to grasp the degree of incisiveness of the examined Measures which place the tourist itinerary at the centre of the rural development. Our work shows that in the territories analysed, tourism is a driving force. There emerges, though, a need to refocus the Measures. This is to ensure that their effects are more durable, that eligible actors are more involved, and that there is less strategic redundancy in relation to other policies.