Abstract
The touristic narrative of heritage constitutes an element with which tourists engage during their cultural experiences. However, its significance has not been widely explored in relation to the Memorable Tourism Experiences Scale (MTEs) proposed by Kim (2014). The aim of this study is to develop a model from the perspective of semiotics in the context of supermodernity that analyzes and emphasizes the role of touristic narrative in cultural tourist experiences. This attribute is considered a potential destination feature capable of significantly influencing memorability. The homologation of concepts and subjects from Umberto Eco's model, "Lector in Fabula" to the context of cultural tourism experiences has enabled the creation of the "Tourist in Fabula" model. Through this lens, it becomes evident that touristic narrative plays a substantial role in influencing the memorability of an experience.
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