Abstract
This paper argues that tourist experiences are essentially individualistic, although it is possible to discern consensual realties. It follows the viewpoint that positivistic research methodologies contain limitations in not being able to define the nature of individual tourist experience, and suggests that phenomenographic analysis may be one approach that permits both a revelation of individual experience while permitting model building of the shared consensus of what is actually happening. More tentatively it is suggested that, when allied with the use of current developments in software, such as that of CATPAC™, a post-positivist paradigm of research results. Some results of research using this approach are indicated. Copyright © 2000 John Wiley & Sons, Ltd.
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