Abstract
ABSTRACT This study explores tourist experience, satisfaction, and behavioral intention in the COVID-19 outbreak with technology, innovation, and health risk as the antecedents within the creative tourism industry. This study used data from 455 respondents (tourists) from various tourism destinations in the greater Bandung, Indonesia. Employing Partial Least Square to analyze the data reveals that technology, innovation, and experience quality are essential to drive tourist satisfaction. This study notes that perceived health risks are an insignificant factor for experience quality and tourist satisfaction; however, it identifies satisfaction as an interceding factor on the effect of technology, innovation, and experience quality on behavioral intention.
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