Abstract
Evaluating tourist destinations is a very important job, with the aim of classifying tourist destinations to have a basis for encouraging investment and enhancing effective management, upgrade service quality at tourist destinations. In addition, evaluating tourist destinations will help managers plan development strategies and allocate appropriate resources to increase the competitiveness of the destination in the tourism market, as well as enhance the destination’s ability to attract tourists. This study evaluates Da Nang Museum of Cham Sculpture (Da Nang city, Vietnam) based on the “Set of criteria for evaluating tourist destinations” issued by the Ministry of Culture, Sports and Tourism of Vietnam (2016) under Decision No. 4640/QD-BVHTTDL, December 28, 2016 [2]. Evaluation results show that the criteria of tourism resources, landscape, facilities, local community participation and management of the tourist area are evaluated very well. In contrast, the Museum of Cham Sculpture’s entertainment, shopping, entertainment and food services are limited issues.
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