Abstract
Pura Gunung Kawi Sebatu is a tourist destination in Bali. The temple is located in Sebatu Village, Tegallalang, Gianyar Regency. However, unlike most tourist destinations in general, Gunung Kawi Temple is infrequently visited by both foreign and domestic tourists, especially when compared with similar destinations, such as Pura Tirta Empul Tampaksiring. The purpose of this study is to determine the development strategy of “Pura Gunung Kawi Sebatu” and the impact of tourist visits on the welfare of community in Sebatu Village. This study used qualitative descriptive approach which aims to describe, record, analyze, and interpret current conditions of Pura Gunung Kawi Sebatu. The results from this study is the development strategies of Pura Gunung Kawi relies on some factors such as: the stability of various levels, such as security, comfort, support facilities and infrastructure; the quality and quantity of human resources; partnerships with funding agencies; the linkage function development of tourism activities; increased community participation in tourism development; and programs implementation for effective promotion on an ongoing basis. These stabilities help increase the number of tourist visits, which leads to community’s welfare in the area surrounding Pura Gunung Kawi Sebatu.
Highlights
Tourism is an important sector in economy
There are many other potential tourist areas that are not supported by adequate infrastructure
Tourist transportation might be accessible in tourist area, but transportation to reach the destination from outside area is not yet widely available
Summary
Tourism is an important sector in economy. It provides major contribution to a region and is recognized as an important factor in regional development (Commission of the European Communities, 2010). Gianyar Regency in Bali has various kind of cultural diversity such as dance, percussion, chisels, painting, and crafts, all of which are popular attraction for tourists. Before tourism became popular in Bali, arts activities were conducted solely for religious ceremonies, but as tourism become an indispensable part of people’s livelihood, arts were commercialized to serve tourism, which includes the art of dance and tabuh/gamelan, as well as painting, sculpture, all of which generates special attraction for tourists. The tourist destination promotion program is one example of the efforts that could be taken in order to stay competitive in tourism sector of the global era (Anh, 2012). One of the tourist destinations with considerable potential to be developed in Gianyar-Bali is “Pura Gunung Kawi Sebatu”
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