Abstract
Tourism as a complex and complex industry is one of the important industries that is characterized by its broad scope, its multiplicity of forms, levels of organization, and its overlap significantly. It is managed, organized, planned, displayed and marketed for its products by many bodies, institutions and companies, in order to implement tourist programs and trips and overcome the problems and obstacles facing tourists, and also Developing countries, resources to achieve their economic and social progress. This research attempts to answer the main question, which is: what is the important of the role played by tourism companies in tourism marketing? what are most important problems and obstacles encountered ? the answer will be by highlighting the reality of tourism companies in Libya and their role in tourism marketing . All this is based on a descriptive and analytical approach that provides a good explanation of the facts and information related to the subject. In addition, the applied approach was used by conducting some interviews with specialists in the Libyan Tourist Organization. The importance of the research stems from the great role that tourism companies play in tourism marketing, as one of the actors that play a major role in reflecting a beautiful image of the country through their direct interaction with tourists and providing all appropriate services and means that help them rest and enjoy. Thus, the research will contribute to the field of scientific research and enrich scientific knowledge in one of the areas of the tourism industry and its marketing. The research aims to study the reality of tourism companies in Libya and the most important business to market its services, their potential and tourism, and study the most important problems facing tourism companies and the most important proposals to develop them. Key words: Tourism, Tourist Marketing, Tourist Companies, Tourist Trips, Tourist Supply, Tourist Demand
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