Tourist-Communicational Ecosystem in Cirandas of Manacapuru – Amazon

Abstract

This article presents a partial report of a research on the Brazilian Amazon, entitled Ciranda de Manacapuru as a metaphor for the Amazon: signs of the touristic, communicational, and subjective ecosystem of the region. Ciranda de Manacapuru is a popular dance festival that takes place every year in August in the municipality of Manacapuru, located in the Metropolitan Region of Manaus, in the state of Amazonas, in northern Brazil. This is an event promoted by the State and local government with the participation of three ciranda associations: Flor Matizada, Guerreiros Mura, and Tradicional. This festival is considered the largest Festival of Cirandas in the state, attracting around 50,000 tourists every year. During the Covid19 pandemic, the festival was presented by social media platforms (2020 and 2021). In this cultural manifestation of the city, an important sign of local tourism can be seen, considering the various agents involved, which is capable of attracting a differentiated, expressive, and consumer public. In theoretical terms, the research is being developed with an ecosystemic-complex orientation, which has been marking the studies of AMORCOMTUR! – Study Group on Communication, Tourism, Amouroness, and Autopoiesis. The methodological strategy is the Cartography of Knowledge, qualitative, procedural, and multi-methodological, with development in five investigative paths: We-interlaces, Personal Knowledge, Theoretical Knowledge, Production Plant, and Intuitive Research Dimension. The preliminary results indicated the expressive power of the narratives produced in the Cirandas by the various subjects involved, which makes it possible to reflect on the Tourism-Communication Ecosystemic plot that is established, evaluating the interrelationship of the city of Manacapuru and the cultural manifestation of Ciranda as an autopoietic power.