TOURISM VILLAGE DEVELOPMENT STRATEGY BASED ON LOCAL RESOURCES IN AYUNAN VILLAGE, ABIANSEMAL DISTRICT, BADUNG REGENCY

I Putu Susila,Ni Putu Pandawani,A.A Sudiana,I Ketut Sumantra

doi:10.29121/granthaalayah.v9.i2.2021.3432

Abstract

Ayunan Village has a variety of tourism potentials, which are worthy of being developed as an attractive tourist destination in the future. To achieve this, an appropriate management strategy is needed to develop the tourist area of the Ayunan village. The objective of this research was: 1) Exploring and assessing local resources in Ayunan village, 2) Identify and analyze community perceptions about the development of tourist villages, 3) Formulating a local resource-based tourism village development strategy. The research method was used observation, interviews, and questionnaires. SWOT analysis is used to determine the tourism village development strategy and Quantitative Strategic Planning Matrix (QSPM) analysis was used to rank development priorities. There are eight alternative strategies to develop Ayunan village as a tourist destination: a) Destination planning, b) Development of tourist attractions, c) Development of tourist facilities, d) Travel promotion or marketing, e) Community approach, f) Mapping tourism potential, g) Establishment of Tourism village community groups, h) Increase in human resources. The priority strategies base on QSPM analysis were: rank 1st was marketing or promoting. The Rank 2st Approach to the community to participate in supporting the development of tourism villages. Rank 3st Planning tourist destinations and rank 4th were increasing human resources.

Highlights

IntroductionThe reduction in paddy fields and at the same time influencing the existence of Subak (irrigation system for paddy fields on Bali island) is a side effect (Windia, 2013), as well as indirectly affecting food availability (Andayani et al, 2018) and decreasing biodiversity (Primdahl et al, 2013)
1) Tourism potential in Ayunan village based on local resources were:
2) The community strongly agrees that the village of Ayunan was developed as a tourist village for the 9 reasons stated, namely: a) The location of the village is strategic, b) It can increase community income, c) Empowers local wisdom, d) Opportunities for the involvement of the younger generation to build the village, e) Government support, f) Institutions are very important in the development of tourist villages, g) Customary institutions and service agencies must work together, h) Supporting infrastructure needs to be completed, i) Promotion or marketing needs to be held

Summary

Introduction

The reduction in paddy fields and at the same time influencing the existence of Subak (irrigation system for paddy fields on Bali island) is a side effect (Windia, 2013), as well as indirectly affecting food availability (Andayani et al, 2018) and decreasing biodiversity (Primdahl et al, 2013). Realizing this fact, many countries that rely on the tourism sector have begun to look at tourism development that is small in terms of quantity but has good quality in terms of local communities and terms of tourists because it is based on local resources (Sati, 2018).

Objectives

Methods

Results

Conclusion