Tourism stakeholders' perceptions on global trends in coastal areas of the Mediterranean region

Abstract

Competitiveness among tourism destinations has increased and especially those in the Mediterranean are characterised by high fragmentation and a large number of stakeholders involved in the decision-making process. In this regard, this research evaluates the stakeholders' perception from four Mediterranean countries on how their destinations are dealing with global trends. Data were collected from a sample of 379 stakeholders through an electronic survey. Descriptive and inferential data analyses were applied to determine if differences exist between countries. The results indicate that tourism was more dynamic in Malta and Portugal's coastal areas, compared with similar zones in France and Spain. Additionally, France's coastal areas were working harder to deal with possible terrorist threats, but these zones were making fewer efforts to ensure social sustainability and were less prepared to meet growing concerns about health and wellbeing. The findings of this innovative study can be used to support policy and decision-making.