Tourism social entrepreneurship in community-based tourism: A case study of Pentingsari tourism village

Abstract

Tourism is one of the biggest sources of income in Indonesia. Therefore tourism should be developed at the community level to ensure this flow of money reaches local communities. There are many approaches to tourism, such as community-based tourism, which applies different concepts based on local community characteristics. Tourism social entrepreneurship is a concept of community-based tourism that aims at sustainable community development. Pentingsari Tourism Village is well-known in the Special Region of Yogyakarta as one of the most successful community-based tourism villages. This research aims to describe the application of the Tourism Social Entrepreneurship concept in Pentingsari Tourism Village. The study uses a qualitative case study approach that follows a single holistic model which is generally used to thoroughly explain events. The research shows that Pentingsari Tourism Village uses its human, natural, social, and cultural community capitals to develop its tourism activities. Using these community capitals, the tourism village develops creative tourism solutions to achieve sustainable community-based tourism. Pentingsari Tourism Village can serve as a best practice around the world because itwas able to implement sustainable community development through tourism.