Tourism Revitalization of Historic District in Perspective of Tourist Experience

Abstract

Presently, similar development mode and analogical tourist experience as two key problems have appeared to tourism development in domestic historic districts. This chapter discusses the new thought of tourism revitalization in historic districts in the perspective of tourist experience. Firstly, based on the deep analysis of tourist experience’s essential elements in historic districts, 6E experience mode is established to summarize the tourist experience, which includes Estheticism and nostalgia, Education and culture, Entertainment and leisure, Exchange and communication and Emotion sublimation. Meanwhile, how to build up and enhance every single experience of 6E model in tourism revitalization of historic district is also explained. Secondly, the application of 6E model is demonstrated elaborately in the case of Conceptual Planning of Tourism Development in San-Fang Qi-Xiang Historic District in Fuzhou City. Considering the hierarchy and comprehensibility of tourist experience and combined with site environment analysis, San-Fang Qi-Xiang historic district is divided into four function divisions: Nanhou old street mall, Warmth and leisure lane, Antai water-front zone and Residential blocks for minority customization. The four divisions are distinguished by degrees of bustling and tranquility as well as the hierarchy of experience. This chapter concludes that it is beneficial to utilize 6E model to segment function division and plan products in tourism revitalization of historic districts, because it helps to revitalize and create a fresh appearance with historical continuation in cultural, social and economic aspects. Therefore, it is perceived as a sustainable thought of development.