Tourism Resilience in the Context of Tourism Destination Management in Post-COVID-19 Bangladesh

Abstract

Purpose: To investigate best practices pertaining to tourism resilience and develop a tourism resilience framework for post-COVID-19 Bangladesh from the tourism destination management perspective. Methodology: A qualitative research approach involving an integrative literature review was used in this research. Thirty-two scholarly works were considered in a thematic data analysis conducted to inform the development of a framework for post-COVID-19 Bangladesh. Findings: Tourism resilience will be imperative, particularly in the areas of ecology, society, economy, and engineering, on institutional and individual levels. The proposed framework includes government, organization, social, and individual level resilience as the specific measures for Bangladesh. The particular nature of COVID-19 cases in Bangladesh, resulting in a relatively low death toll amidst a high-density population, works as a supportive ground in favor of resilience in the post-COVID-19 reality. Practical Implications: The integrated framework is a theoretical contribution to post-COVID-19 tourism resilience literature on Bangladesh. It will operate as a policy guideline for key stakeholders when implementing initiatives to revive the tourism sector in the changed reality of Bangladesh after the pandemic. Originality: The framework presented in this paper is the first attempt of its kind and can facilitate effective economic rebuilding in the changed postpandemic reality. The framework can be generalized to apply to other developing countries as well. Paper Type: Theoretical framework development.