Tourism Promotion through Web

Abstract

This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates different usage of Web technology to disseminate maximum level of information for tourism promotion. This chapter is designed to determine the conditions of Websites as well as application of different application of Web technology like Virtual Reality (VR), CRS, etc. used in tourism promotion to identify the obstacles faced in this type of promotion via Web. The chapter adopts a survey from 200 respondents. Collected data is analyzed through different statistical tools like correlation analysis, simple average method, and Cronbach Alfa for reliability of the data. The results show that tourism promotion through the Web helps to increase competition as well as tourism demand if Web design helps to disseminate information about the tourism offers to the tourists' desire. Both sexes consider the Website design as a means helps to ensure the information veracity of tourism offers. The chapter recommends continuing development of the role of tourism promotion through the Internet in spreading information about tourism offers, so as to achieve the greatest possible benefits. This study also indicates how to develop and upgrade Web for promotion of tourism information and offer better tourism service excellence, while promoting less popular tourist spots.