Tourism Object Benchmarking : Borobudur Temple And Historic City of Ayyuthaya

Abstract

As the largest Buddhist temple, dating from the 8th and 9th centuries which is located in central Java, Borobudur Temple has been the heart of Indonesia’s Tourism. In order to improve the number of incoming tourists which can give economic benefits to local communities, researcher will do benchmarking. Benchmarking is recognized as an essential tool for continuous improvement of quality. Essentially, benchmarking provides a snapshot of the performance of your business and helps you understand where you are in relation to a particular standard. As the largest Buddhist Temple which located in ASEAN, a perfect benchmark to Borobudur Temple is Historic City of Ayyuthaya which famous as of the largest Hindu Temple located in Phra Nakhon Si Ayutthaya Province, Thailand. This research. The questionnaire includes information on a range of performance indicators based around economic indicators, satisfaction indicators, sustainability indicators, and organizational indicators. Researcher distributed closed questionnaires, for the total sampling was 100 Indonesian who live in Thailand, who have been visited both Borobudur Temple and Historic City of Ayyuthaya. An accidental sampling was used to select the respondent surveyed for this study, and directly ask respondents to fill up the questionnaire through online media. Information obtained in this research has the ability to local authorities in better serving their visitors based on their economic, satisfaction, environmental, community and social background in order to be better in giving the needed service which may influence the number of incoming tourism to Borobudur Temple and Historic City of Ayyuthaya.