Tourism marketing and national parks : A systematic literature review

Abstract

The primary focus of this paper is on national parks and tourism marketing, where tourism marketing plays a crucial role in reducing poverty and ensuring the quality of life, employment, and decent work for the nation, as well as the preservation of the natural and cultural environment. The interaction between tourism marketing and national parks is the most intimate context in which tourism marketing is increasingly regarded as a powerful tool for socioeconomic development. The purpose of this review is to investigate the environmental, sociocultural, and economic contributions of tourism marketing in and around a national park to strengthen progress on sustainable tourism development by reviewing 55 relevant journal articles indexed in Scopus and Web of Science. The principal search terms were used to discover the pertinent journal articles. It was discovered that no article with the title “Tourism Marketing and National Parks” existed. Instead, sustainable destinations and ecotourism have been emphasized. The reviews implied that tourism marketers do not engage in the sustainability of national park tourism for future usage and do not care about the environmental conservation of destinations. It's crucial to take into account the features of national parks and their potential value as attractive destinations for tourism development when implementing an effective tourism marketing strategy for national parks and encouraging the sustainable use of the natural environment and resources.