Tourism Industry must benefit from IT&C Hyperautomation

Abstract

The tourism industry is one of the most significant users of Internet technology, an important communication tool for travelers. The Internet influences travel behavior in a variety of ways and leads to fundamental changes in the structures of the tourism industry in the context of the new era of digital travel. The Covid19 pandemic has fundamentally changed the way we travel. It is essential in this context that companies in the hospitality sector digitize their business processes to survive in a global ecosystem. Digitalization and innovation are essential for the development of new business models, and there is a growing need for staff with well-defined digital skills. This fully applies to the tourism sector, companies in this industry must invest in staff, to provide opportunities for changing mentalities and work paradigms. This paper analyzes and emphasizes the urgent need to cultivate, understand, implement and use the capabilities of information technologies, which prove their economic and social potential in the field of tourism industry, through a complex process of hyper automation. Intelligent automation of tourism activities, along with increasing the recognition and processing capabilities of various forms of language or visuals, accompanied by a massive migration to the cloud, are just some of the current and future requirements for building smart and safe tourism.