Abstract
The Andean world is underexploited for tourism due to both the lack of infrastructure and the lack of its development as a product. Still, tourism exists and is, in some places, overwhelming. As such, it establishes itself in a double market game: 1) it offers hotel infrastructures and tours that are clearly a product for foreign tourists, and 2) it recreates a whole discourse on heritage. The Andean tourism market has three self-contained aspects, which address 1) the indigenous world, either the historical or the present, although without confusing them or making a connection between them, 2) the colonial world, and 3) a high quality natural environment. This work, based on a critical decolonial view and ethnography developed from field work, analyzes the game between discourse and social practice from the point of view of both visitors and locals, thereby recreating some of its paradoxes and contradictions. This analysis, obviously from a decolonial and political view, attempts to recover the epistemology of the south.
Highlights
El mundo andino está muy poco explotado turísticamente, debido tanto a la falta de infraestructuras, como a su desarrollo como producto
The Andean world is underexploited for tourism due to both the lack of infrastructure and the lack of its development as a product
Tourism exists and is, in some places, overwhelming. It establishes itself in a double market game: 1) it offers hotel infrastructures and tours that are clearly a product for foreign tourists, and 2) it recreates a whole discourse on heritage
Summary
Operativamente, en lo que se refiere a entender esta realidad andina, el problema no está sólo, que también, en qué posición se toma para entender los discursos, que tienden a ser homogéneos por sí mismos y que dependen de qué lugar se ocupa para su interpretación, si no ver que la diferencia está en las cargas estructurales que. Pasó por las tres conocidas fases de la relación de los nativos con los extranjeros: primeramente unos y otros se miraron con admiración y respeto, esto ocurría, más o menos, hasta los primeros 2000; luego se pasó a un modelo de integración con el turismo, donde el discurso predominante era resaltar las bondades de éste y las posibilidades de cambio y desarrollo que traería; y la tercera fase, el desencanto del turismo, está por venir, aunque hay evidentemente rasgos al respecto de esto y que se relacionan con la creciente neo-atacamización, la creación de una conciencia indígena en ciertos grupos de jóvenes, y que se ha saldado en los últimos años con la quema en parte de la Iglesia y de uno de los almacenes del museo arqueológico Pero aún así es evidente que el desencanto si bien está por venir ya empieza a dar sus primeros frutos
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