Abstract

Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to the changing needs and wishes of customers in the uncertain financial global environment posing the problem of attracting tourists. The aim of the paper is to research the involvement of neuroscience through cultural neuroscience, mirror neurons, neuroethics as a new approach to different aspects of tourism. We present the most important research in the field of tourism through existing literature, discuss the limitations of this approach and propose guidelines for future research. In a theoretical approach, given the specific tourist experiences, mirror neurons can contribute to explaining some important aspects of tourism. Investigations lead to a neurological context, where many modes are associated, the language utilizes a multimodal sensory motor system that includes the brain area (concept of empathy, characterization of the traditional anthropological relationship between the host and host of the Istrian region).Research on cultural neuroscience examines how cultural and genetic diversity shape the human mind, brain, and behavior in multiple time scales: state, ontogenesis, and phylogeny.We particularly emphasize the importance of medical tourism by including empirical research from different disciplines and ethical issues involving individual and population perspectives.

Highlights

  • Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to the changing needs and wants of customers in an uncertain financial global environment that is a problem for attracting tourists

  • This paper outlines an interdisciplinary network of understanding tourism through key principles from mirror neurons that can contribute to explaining some important aspects of tourism in a neurological context, where many modalities are interconnected; -Home- example of the Istrian region) to the culture of neuroscience and neuroethics

  • If we look at the intersection of neuroscience and anthropology, we can expand our understanding of the relationship between the human brain and their socio-cultural context

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Summary

Extended Introduction

Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to the changing needs and wants of customers in an uncertain financial global environment that is a problem for attracting tourists. Helps speech therapists develop strategies to help children with speech difficulties or people who wish to recover their speech after, for example, stroke, and neurophysiology: how the brain and its functions relate to different parts of the body and the role of the nervous system, from the subcellular level to whole organs It helps scientists understand how human thought works and provides insight into disorders related to the nervous systems. Medical travelers are motivated to seek care outside their area of residence, including an advanced technology approach, higher quality care, or lower cost of care at the destination (Ehrbeck, Guevara, & Mango, 2008) This emerging industry is a significant market opportunity for entrepreneurs and investors in the healthcare, tourism and hospitality markets. The main destinations for Chinese medical tourists are the United States, Japan and Germany (Oscar Zhou, CEO of Ryavo Healthcare (http://www.ryavo.com/, headquartered in Shanghai)

Theoretical Background
The Complex Role of Mirror Neurons
Neuroscience in the Tourism Framework
Review of the Scope and Importance of Medical Tourism
Drawings on the Epistomology of Tourism
Findings
Instead of Conclusion
Full Text
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