Abstract
More and more often, cities compete with each other focusing on tourist attractions based on multi-ethnicity. Some of them, with a growing success, are street and food markets. This paper is focused on Porta Palazzo, the largest existing street market in Europe, located in Torino (Italy), which is becoming, from 2006 on, a tourist attraction, without losing its popular character. Our goal is to identify the characteristics of this touristification process and show how it has averted those aspects of ‘retail gentrification’ which often affect street and food markets: it has happened thanks to the role played not only by the economic stakeholders of the market but also by social and religious stakeholders, that everyday work in order to integrate the different social components of the area concomitant with new waves of migrants.
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