Abstract
Borobudur as a world heritage site is one of “10 New Bali Tourist Destination” or “10 Priority Tourist Destination” in Indonesia. The problem arises as government’s aim to attract tourists as many as possible can be contrary to the conservation principles. This study aimed to identify the impact of the establishment of Borobudur Temple as one of 10 priority tourist destinations, specifically in terms of conservation and utilization. In addition, it is aimed to view the readiness and strategy of the manager of Borobudur Temple Heritage Site toward the policy of 10 New Bali Tourist Destination. The method used in this study is descriptive qualitative. Data will be collected by doing observation and in-depth interview as well as literature review. The data are analysed using the hermeneutic paradigm in which researchers expect the interpretations of the manager of Borobudur Temple Heritage Site dealing with the topic of the study. Data analysis is done by using hermeneutic paradigm which is expected to answer the research questions. The preliminary findings of this study, that are based on interview and literature review, state that there is a different job description between BKB and PT. TWCBRB. This study has found out the impact of the establishment of Borobudur Temple as 10 New Bali Tourist Destination in conservation and utilization term. Keywords: Borobudur Temple, heritagetourism, tourism impacts, 10 New Bali, 10 priority tourist destination.
Highlights
IntroductionTWCBPRB focuses on marketing and increasing tourist visits, so it is different from BKB, which has a focus on conservation and preservation
The problem of tourism in Indonesia caused by tourists
This study aimed to identify the impact of the establishment of Borobudur Temple as one of 10 priority tourist destinations, in terms of conservation and utilization
Summary
TWCBPRB focuses on marketing and increasing tourist visits, so it is different from BKB, which has a focus on conservation and preservation. This conservation activity is inversely proportional to the job of PT. TWCBPRB, which are the manager of tourism activities at Borobudur Temple and aim to bring as many tourists as possible. The Republic of Indonesia's Ministry of Tourism has formed the Borobudur Authority Agency (BOB), which has contributed to the increasing numbers of agencies involved in the planning and management of the Borobudur Temple Area. Wahyuningsih from BKB, studied the Borobudur Cultural Heritage Conservation stated that there needs to be a pattern of visiting arrangements at Borobudur Temple [8]. Pitana [11] mentioned 13 factors that cause socio-cultural impacts in tourism, namely (1) Comparison of tourist numbers to local residents; (2) The dominant object that becomes the tourism attraction and the needs of tourists related to it; (3) The forms of attraction presented (nature, culture and other forms); (4) Tourism structure and organization in tourism destination area; (5) Differences in economic and cultural between tourists and local people; (6) Difference between tourist culture and local people; (7) Level of autonomy from tourism destination area; (8) Speed of tourism growth; (9) The level of tourism development (still in its early days or when saturation has started); (10) The level of DTW economic development; (11) The social structure of the local community; (12) Types of resorts developed; and (13) The role of tourism in the tourism destination area economy
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