Abstract
The present work aims to boost tourism development in China, grasp the psychology of tourists at any time, and provide personalized tourist services. The research object is the tourism industry in Macau. In particular, tourists' experiences are comprehensively analyzed in terms of dining, living, traveling, sightseeing, shopping, and entertaining as per their psychological changes using approaches including big data analysis, literature analysis, and field investigation. In this case, a model of tourism experience formation path is summarized, and a smart travel solution is proposed based on psychological experience. In the end, specific and feasible suggestions are put forward for the Macau tourism industry. Results demonstrate that the psychology-based smart travel solution exerts a significant impact on tourists' tourism experience. Specifically, the weight of secular tourism experience is 0.523, the weight of aesthetic tourism experience is 0.356, and the weight of stimulating tourism experience is 0.121. Tourists prefer travel destinations with excellent urban security and scenic authenticity. They give the two indexes comprehensive scores of 75.14 points and 73.12 points, respectively. The proposed smart travel solution can grasp the psychology of tourists and enhance their tourism experiences. It has strong practical and guiding significances, which can promote constructing smart travel services in Macau and enhancing tourism experiences.
Highlights
While China’s national strength is improving continuously, people’s requirements for the quality of life becomes higher, and tourism expenditure has increased its share of all living consumption expenditures (Sun et al, 2020)
A smart tourism service platform is built according to the data of the tourism industry to provide tourists with diversified services and make the tourism experience more personalized and authentic
Related works analyzed above suggest that research results of big data, smart travel, and platform operation are very rich after decades of exploration. These findings provide important ideas and methods for designing smart travel platforms and operating systems based on big data, laying a firm theoretical foundation
Summary
While China’s national strength is improving continuously, people’s requirements for the quality of life becomes higher, and tourism expenditure has increased its share of all living consumption expenditures (Sun et al, 2020). Big data technology is developed on the basis of information technologies, including the internet and cloud computing. This technology plays a vital role in developing tourism products, improving tourism services, and tourism marketing (Lv et al, 2019). A smart tourism service platform is built according to the data of the tourism industry to provide tourists with diversified services and make the tourism experience more personalized and authentic. This model is of great significance for promoting the transformation, upgrading, and sustainable development of the tourism industry
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
