TOURISM EQUATION: CULTURAL TOURISM MARKETING STRATEGY BADUY TRIBE IN LEBAK DISTRICT

Eka Prasetiawan,Arrisetyanto Nugroho,Dudi Permana

doi:10.31933/dijemss.v2i1.600

Eka Prasetiawan, Arrisetyanto Nugroho + Show 1 more

Open Access

https://doi.org/10.31933/dijemss.v2i1.600

Copy DOI

Abstract

Baduy Tribe Village is one of the famous tourist destinations in the Lebak Regency. As a major tourist destination, the number of tourists visiting the Baduy Tribe Village is still far from expectations. That is because the tourism marketing strategy is still not optimal by the Regional Government of Lebak Regency. This research uses a qualitative method approach by utilizing the literature review and previous experience. One alternative strategy is through the creation of a Tourism Equation that utilizes tourist attractions visited by many tourists, such as Sawarna Beach tourism or other tourist attractions in other areas. The storefront of tourism can trigger public interest to further visit the Baduy Tribe Village. The results of this paper are expected to be used as an alternative that can be tried by the Regional Government of the Regency of Lebak to improve tourism development in the Regency of Lebak.

Highlights

Lebak Regency is one of the regions in Banten Province which is a tourism development area because it has many attractive tourism potentials
The tourism sector contributes to the Regional Original Revenue (Pendapatan Asli Daerah, Ind.) of the Lebak Regency each year
According to Sutopo (2010), the method of this qualitative research began by compiling the basic assumptions regarding the cultural tourism object of the Baduy in Lebak Regency as well as the flow of thinking related to the study of tourism display as a tourism marketing strategy in an effort to develop Baduy Tribe cultural tourism in the Lebak Regency

Summary

Introduction

Lebak Regency is one of the regions in Banten Province which is a tourism development area because it has many attractive tourism potentials. The vision of Regional Development in 2019-2024 is to make Lebak Regency a leading national tourism destination based on local potential. The tourism sector contributes to the Regional Original Revenue (Pendapatan Asli Daerah, Ind.) of the Lebak Regency each year. Economic activities will be driven up, so as to Available Online: https://dinastipub.org/DIJEMSS improve the welfare of the people in Lebak Regency. This sector is expected to become one of the sectors that can absorb as much labor as possible when economic conditions are uncertain

Methods

Results

Conclusion