Abstract
This study reviews the strategy in developing tourism. The literature indicates that an effective strategy is a strategy that encourages the creation of perfect harmony between an organization and its environment and with the achievement of its strategic objectives. All stakeholders are expected to grow support so that the entire tourism development process runs properly. In order to maximize the expected results, it is very important to make the best use of the resources. Environmental and sustainable development approach, tourism is planned, developed, and managed in a way where natural and cultural resources do not experience quality degradation and are expected to remain sustainable so that an analysis of environmental carrying capacity needs to be applied to this approach.
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